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January .... you were a crazy month.

Have you ever sat in a "Caribbean style beach shack" and enjoyed the view while having a little dinner and an ice cold drink? Sun setting in the background.  That's what I was thinking when I designed our new booth for January's Surf Expo.... ok its missing the sand.  Wish you guys could have popped in for a cocktail with us. January was a busy month for me.... early in the month I did a quick trip all the way to Orlando FL USA for Surf Expo.  Now I don't normally come in January, but since September Surf Expo was cancelled due to Hurricane Dorian, I thought I better come over.  Back in August, I had designed a brand new booth, found a builder and got it...

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Top 10 Marketing Tips for Bricks & Mortar stores.

Are you a retailer?  Do you need some tips on marketing? Here is a recent tutorial I put together to help you guys out....   Here is the tutorial in written form, incase you want to pull notes from any particular section....   So you open a store, you have a grand opening and you have some amazing initial buzz…. but then it dies down, and you are left with the daily grind.  OR perhaps you have been in business for many years…. how do you keep the momentum going? It's hard to keep inspired, isn’t it…. I know…. because a major part of my job as Designer of West Indies Wear is not just designing…. I also need to...

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Discovering "Kimisti" after 40 years

In the late 70's when I was a kid, we were sailing around the Whitsunday Islands on our family yacht "Kimisti" which was named after myself and my sister Cristi. Here I am sitting up near the mast on Kimisti, all those years ago.    I also love this old photo of my sister Cristi and I and our little sailing dog Cindy. At the time there were very few yachts cruising around the islands, but most of them painted their yacht name on the rocks in Nara Inlet.  There are yacht names painted everywhere in this anchorage, however nowadays of course this is illegal. Here are the photos from mum & dad's photo album. From this photo you can...

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Want to come sailing in Australia with me 🌴

Back in September we took our family on a yacht charter to the Whitsunday islands, which is a group of islands just inside the Great Barrier Reef in Australia. Now this distance doesn't really look too far on a map of Australia, but you need to remember that even though Australia only has 25 million people (compared to USA's 330 million people) we are almost as big a country (in land size) as you guys.  So that was an 18 hour drive .... ok we flew! Here is a little perspective on the size of Australia compared with the size of the United States... Now this was the first time I had been back to the Whitsunday Islands, since my parents took my sister and...

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All the way from the Caribbean to the OUTBACK.

Back in 2008 I was only into my third season of WEST INDIES WEAR, and I took what felt like a massive gamble at the time to attend Surf Expo as an exhibitor.  At that show I met Milena and her teenage daughter Karina, who had a cute little beach shack boutique on the famous surf spot in PR, Rincon. Every year thereafter I would see them at the show.  Sometimes it was Milena & Karina, then her dad Casey started to come too.   Over the years I watched Karina grow up, and then she stopped coming to the show, as she had embarked on her own life, moving to St.Barths.  Here is Karina in St.Barths, where she did...

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